Before you buy: how to set goals and choose an investment strategy

Cryptocurrency investing can be a lucrative opportunity for those who approach it with the right mindset and strategy. However, the real key to a successful investment journey in crypto is setting clear and achievable goals.

This cannot be understated, which is why in this article we will explore the importance of goal setting in crypto investing, offer tips and tricks which you can use to define your goals, and explore a few investment strategies which can help you get started, stay focused, and make sound investment decisions. 

The Importance of Goal Setting in Crypto Investing

Setting clear and achievable goals is an essential step for any investor, especially in the volatile world of cryptocurrency. Without clear goals, you risk making impulsive decisions that can result in financial losses or, arguably even worse, falling into a spiral of greed, which prevents you from taking profits when you can do so.

Setting clear and achievable goals, on the other hand, can help you in many ways.

It provides clarity and focus

By setting clear investment goals, you can focus your attention on your long-term objectives and avoid making impulsive decisions based on short-term market fluctuations.

It helps to mitigate risks

Investment goals can help you identify and mitigate potential risks associated with investing in cryptocurrency. By understanding your risk tolerance and investment goals, you can create a portfolio that aligns with your objectives and reduces your exposure to potential risks.

Helps to Measure Progress

Investment goals provide a benchmark for measuring progress and success. By tracking your progress against your goals, you can identify areas for improvement and make adjustments to your investment strategy.

Helps to Stay Motivated

Investment goals can help you stay motivated during periods of market volatility or uncertainty. By focusing on long-term objectives, you can avoid the temptation to make impulsive decisions and stay on track toward achieving your goals.

Defining your investing goals

Each of us has unique reasons to be in crypto, but the following tips can help you clear your head.

Understand your motivations

Why are you interested in investing in crypto? Is it because you believe in the technology and its potential to disrupt traditional finance? Or are you simply looking for a quick profit? Do you want to buy the proverbial Lambo?

Understanding your motivations can help you define your investing goals.

Assess your financial situation

How much money are you able (or willing) to invest in crypto? What is your current financial situation? Are you comfortable taking on more risk in exchange for potentially higher returns, or do you prefer a more conservative approach? This is a fundamental question that must be answered before even 10$ of your money enter the DeFi space.

Determine your investment horizon

How long do you plan on holding your crypto investments? Are you looking for short-term gains or are you in it for the long haul? Do you want to buy a PS5 or a house? These are all important considerations that will help you reach your own strategy.

Determine Your Risk Tolerance

Risk tolerance refers to an investor’s willingness to take on risk in pursuit of higher potential returns. In the context of crypto investing, risk tolerance is an important consideration since cryptocurrencies are known for their high volatility, which means that their prices can fluctuate rapidly and unpredictably.

Considering your investing goals, financial situation, and personal preferences, your risk tolerance will become clearer. If you’re comfortable with taking on more risk in exchange for potentially higher returns, then you may have a higher risk tolerance. Conversely, if you prefer more stability and are willing to sacrifice some potential returns for greater certainty, then you may have a lower risk tolerance.

There’s no “right” or “wrong” level of risk tolerance. However, it’s crucial to be honest with yourself so that you can make informed investing decisions.

Be aware of the risk itself

This is crucial. Cryptocurrencies are still a relatively new and unregulated asset class, and their prices can be affected by a range of factors such as market sentiment, news events, and regulatory developments. Additionally, since crypto markets operate 24/7, there’s no “closing bell” to limit price movements – the train never stops, but that doesn’t mean you should lose your sleep or sacrifice your health to stay in the know.

As with everything else, moderation is key.

Research and Analyze the Market

Researching and analyzing the crypto market is crucial for anyone looking to invest in cryptocurrencies, especially for a beginner.

You can begin your research by identifying trends and opportunities: by analyzing the crypto market, you can see repeating patterns that may help you make informed decisions. For example, you may notice that a particular crypto asset is gaining popularity and has strong potential for growth, or that the market is due for another positive cycle. However, always keep in mind that there are no guarantees, and past performance does not guarantee future repetition.

Always keep in mind that what you know or think you know means nothing. Crypto can be highly illogical.

Now Define Your Investment Strategy

Your strategy should align with your goals, risk tolerance, and time horizon. For example, if you have a low-risk tolerance, you may choose to invest in stablecoins or less volatile cryptocurrencies. If you have a higher risk tolerance, you may choose to invest in higher-risk but potentially higher-reward cryptocurrencies.

With the constantly changing market, it is crucial to understand the different investment strategies to maximize your returns while minimizing your risk.

Let’s explore the most fundamental ones below.

Investment strategies in crypto


HODLing, derived from the misspelling of “hold” and an acronym for “hold on for dear life”, is a popular long-term investment strategy in the crypto space. The idea behind HODLing is to buy a cryptocurrency and hold onto it for an extended period, regardless of market fluctuations. HODLing is a passive strategy and requires patience, but it can be profitable if you invest in a promising project.

HODLing tips for beginners

Before investing in a cryptocurrency, Do Your Own Research (DYOR) to determine its long-term potential. Look for projects with a solid team, a clear roadmap, and a strong community. Also make sure to check the market cap of the asset, so as to have a rough estimate on its potential future growth. A market cap of, say, 10 billion does not hold the promise of very high returns, but a market cap of 5 million might.

Always take everything with a pinch of salt, however – there are no guarantees.

Dollar-Cost Averaging (DCA)

Dollar-cost averaging (DCA) is a strategy that involves investing a fixed amount of money at regular intervals, regardless of the price of the asset being invested in. In the context of crypto, this means buying a fixed amount of a particular cryptocurrency on a regular schedule, regardless of whether the price is going up or down.

Here’s an example of how DCA works in practice: let’s say you decide to invest $100 in Bitcoin every month. If the price of Bitcoin is high one month, you’ll receive fewer Bitcoin for your $100. If the price of Bitcoin is low the next month, you’ll receive more Bitcoin for your $100.

Over time, the idea is that by consistently investing a fixed amount of money, you can average out the price you pay for the asset, and potentially benefit from market fluctuations over the long term.

The advantage of DCA is that it helps to reduce the impact of market volatility on your investment. Instead of investing a lump sum of money all at once, which could be affected by short-term market movements, DCA spreads out your investment over time, potentially reducing the impact of short-term price fluctuations.

Swing Trading

Swing trading involves buying and selling cryptocurrencies based on short-term market fluctuations. This strategy requires monitoring the market and making quick decisions to take advantage of price movements. Swing trading can be profitable if executed correctly, but it requires more time and effort than HODLing or DCA.

Tips for beginners

Develop a solid understanding of technical analysis and chart patterns to identify potential entry and exit points. Start small and practice with small amounts before risking larger investments.

Read more: Types of orders in crypto trading and how to use them.


Scalping is a high-risk, high-reward trading strategy that involves making multiple trades in a single day to profit from small price movements. This strategy requires a significant amount of time and attention to monitor the market and make quick decisions.

Tips for beginners

Do not attempt scalping until you have a solid understanding of technical analysis and are comfortable with short-term trading strategies. Start small and practice with small amounts before risking larger investments.

The Buy the Dip Strategy

Buying the dip is a popular investing strategy in cryptocurrency that involves buying an asset when the price drops significantly. The idea behind this strategy is to take advantage of market corrections and buy at a lower price before the market bounces back.

Tips for beginners

If you choose this strategy, you must remember to be patient and not panic during market dips. Look for projects with a solid team, a clear roadmap, and a strong community before investing.

Comparing Investment Strategies

Each investment strategy has its advantages and disadvantages.

HODL and DCA are passive strategies that require less time and effort but may not provide significant returns in the short term.

Swing trading and scalping require more time and effort but can be profitable if executed correctly.

Buying the dip can be profitable if you have patience and invest in promising projects during market corrections. 

Which one’s yours?


Monitor and Adjust Your Investment Strategy

Investing in cryptocurrency is not a one-time decision. It requires ongoing monitoring and adjustment based on market conditions, your risk tolerance, and your investment goals. As you monitor your investments, be prepared to make adjustments to your strategy as needed.

Ultimately, it is entirely up to you, your goal, your risk tolerance, and your financial starting point – all of these combined will help you choose the right strategy for your portfolio, and help you stay successful in your investments throughout.

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